Privacy Policy

Effective Date: July 11, 2026

At My Darling Bridal ("we," "our," or "us"), we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book an appointment, purchase products, or otherwise interact with us.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

Name
Email address
Phone number
Mailing address
Wedding date
Bridal preferences and sizing information
Payment information (processed securely by our payment providers)
Any information you provide when submitting a contact form, booking an appointment, subscribing to emails, communicating with us, or signing up to receive SMS messages

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

IP address
Browser type
Device information
Operating system
Pages visited
Time spent on our website
Referring website
General geographic location based on your IP address

This information helps us understand how visitors use our website and improve the user experience.

Wix Website Platform

Our website is hosted by Wix, which provides the online platform that allows us to share information about our bridal boutique, schedule appointments, and communicate with our customers.

Wix may collect certain information through cookies, server logs, analytics, and other technologies to provide website functionality, maintain security, improve performance, and support website operations. Information processed by Wix is handled in accordance with Wix's privacy practices.

Cookies and Analytics

Our website uses cookies and similar technologies to:

Keep the website functioning properly
Remember your preferences
Improve website performance
Analyze website traffic
Enhance your browsing experience

Some cookies are placed by Wix, while others may be placed by third-party services that help us understand how our website is used.

You may disable cookies through your browser settings. Please note that disabling cookies may affect certain features or functionality of the website.

How We Use Your Information

We may use your information to:

Schedule and manage bridal appointments
Respond to inquiries and customer service requests
Process purchases and payments
Send appointment confirmations and reminders
Provide requested products and services
Send promotional emails, newsletters, and special offers if you have chosen to receive them
Send SMS messages if you have opted in
Improve our website, products, and customer experience
Maintain business records
Comply with legal obligations

Email Marketing

If you subscribe to receive updates from My Darling Bridal, we may occasionally send you emails about new collections, trunk shows, special events, promotions, and bridal inspiration.

You may unsubscribe at any time by clicking the "Unsubscribe" link included in our emails or by contacting us directly.

SMS Communications

If you choose to receive text messages from My Darling Bridal, you consent to receive recurring text messages regarding appointment reminders, order updates, customer service communications, and, if you have opted in, promotional messages.

Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying STOP to any message. Reply HELP for assistance.

We do not share, sell, or otherwise provide your mobile phone number or SMS opt-in consent information to any third parties or affiliates for marketing or promotional purposes.

Sharing Your Information

We do not sell your personal information.

Mobile phone numbers and SMS opt-in consent are never shared, sold, rented, or otherwise provided to third parties or affiliates for marketing or promotional purposes.

We may share your information with trusted third-party service providers who assist us in operating our business, including:

Wix, for website hosting, security, forms, analytics, and website functionality
Payment processing providers
Appointment scheduling and customer management services
Email and SMS communication providers
Shipping and delivery providers, if applicable
Analytics providers

These service providers are authorized to use your information only as necessary to provide services on our behalf and are expected to maintain appropriate safeguards to protect your information.

We may also disclose your information when required by law or when necessary to protect our legal rights, customers, property, or safety.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards to help protect your personal information.

While we strive to protect your information, no method of transmitting data over the internet or storing electronic information is completely secure. Therefore, we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to the personal information we maintain about you
Request correction of inaccurate information
Request deletion of your personal information, subject to legal obligations
Withdraw consent for marketing communications
Request additional information about how your personal information is used

To exercise any of these rights, please contact us using the information below.

Third-Party Links

Our website may contain links to third-party websites, including designers, social media platforms, or other businesses. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If we learn that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. Any updates will be posted on this page with a revised Effective Date. Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us.

My Darling Bridal

277 7th Street West

Saint Paul, MN 55102

Phone: (651) 493-7706

Email: info@mydarlingbridal.com

Website: www.mydarlingbridalmn.com